Downtown Huntsville, Inc. is responsible for the revitalization of Downtown Huntsville through unique events, interesting promotions, and dynamic new and redeveloped properties.

Mission Statement

Downtown Huntsville, Inc. is creating a vibrant, diverse and economically sustainable Downtown Huntsville.

Our Vision

Downtown Huntsville, Inc. is the champion for a vibrant and economically strong Downtown Huntsville. Its members represent all stakeholder groups, including Downtown property owners, business owners, tourist attractions, business organizations, advocacy groups, neighborhood associations and residents from throughout the city.

Our Focus

Downtown Huntsville, Inc. focuses on the following major initiatives:
– Urban Environment
Master planning with the city a high-quality live, work, play urban environment, focused on opportunity sites and redevelopment projects
– Downtown Commercial and Residential Development
– Downtown Advocacy and Public Policy
– Downtown Marketing and Public Relations
– Philanthropy & Membership


Interested in Learning More About our Innovative Downtown?

Please email our President & Chief Executive Officer, Chad Emerson. Chad has worked with over 30 different cities in the revitalization of their urban spaces, including a lead role most recently in the redevelopment of Montgomery as the Director of City Development. He has a law degree and has worked on development and redevelopment issues since the onset of his career.

In addition to Chad, we have a dynamic Board of Directors and Strategic Council. Both are filled with a diverse set of business, creative, and other thought leaders from throughout the Rocket City. There’s some serious intellectual and creative firepower in those two groups…



Thanks for your interest in Downtown Huntsville where we have Space To Innovate!



Chad Emerson


Chad serves as the President & CEO for Downtown Huntsville, Inc. He previously served as Director of City Development for Montgomery, Alabama as well as a consultant to over 30 different cities on downtown and urban redevelopment strategies. He received his undergraduate degree from Lipscomb University and his law degree from the University of Tennessee. He, his wife, and five children live in Huntsville.


Ellery Miller


Ellery serves as the Director of Communications & Membership for Downtown Huntsville, Inc. She moved to Huntsville in 2014 after graduating from Colorado College in Colorado Springs. Ellery has a background in environmental policy, community engagement, and writing. She has worked for two municipal governments and volunteered with various non-profits. Ellery lives Downtown with her dog Ralphie and they enjoy hiking and running in Monte Sano State Park.


Karla Bolin


Karla serves as the Office Manager for Downtown Huntsville, Inc. Karla has a background in Customer Relations and Office Administration. She moved to Alabama in 1990 and graduated from Athens State University with a Chemistry Degree. Karla lives in Madison and her daughter, Victoria, is attending Troy University.