Downtown Huntsville, Inc. is responsible for the revitalization of Downtown Huntsville through unique events, interesting promotions, and dynamic new and redeveloped properties.

Mission Statement
Downtown Huntsville Inc. is committed to creating a vibrant, diverse and economically sustainable Downtown Huntsville.

Vision & Focus
Downtown Huntsville Inc. is the economic engine and champion for a vibrant Downtown Huntsville.  Formed in February 2013 by its partner entity Big Spring Partners, its members represent all stakeholder groups, including Downtown property owners, business owners, tourist attractions, business organizations, advocacy groups, neighborhood associations and residents from throughout the city.

Downtown Huntsville, Inc. focuses on the following major initiatives:

  • Urban Environment – Master planning with the City a high-quality live, work, play urban environment, focused on opportunity sites and redevelopment projects
  • Downtown Development – Commercial & retail business development
  • Advocacy & Public Policy – State and local issues
  • Marketing & Public Relations
  • Philanthropy & Membership


    If you are interested in learning more about our innovative downtown, please email our Chief Executive Officer. His name is Chad Emerson. Chad has worked with over 30 different cities in the revitalization of their urban spaces, including a lead role most recently in the redevelopment of Montgomery as the Director of City Development.  He has a law degree and has worked on development and redevelopment issues since the onset of his career.

    In addition to Chad, we have a highly-involved and dynamic Board of Directors and Strategic Council.  Both are filled with a diverse set of business, creative and other thought leaders from throughout the Rocket City.  There’s some serious intellectual and creative firepower in those two groups…

    Want to learn more?  Just reach out to us and we’ll get started. 
    Thanks for your interest in Downtown Huntsville where we have Space To Innovate.


    Chad Emerson serves as the CEO of Downtown Huntsville, Inc.  He previously served as Director of City Development for Montgomery, Alabama as well as a consultant to over 30 different cities on downtown and urban redevelopment strategies.  He received his undergraduate degree from Lipscomb University and his law degree from the University of Tennessee. He and his wife and five children live in Huntsville. 

    Email Chad:

    Amy Jones headshot.jpg

    Amy Jones serves as the Director of Special Events for Downtown Huntsville, Inc. She has been a marketing professional in Huntsville for 15 years. Amy has a diverse background in marketing, special events and public relations from the corporate world, shopping center management and, most recently, non-profit. She received her BBA from Faulkner University. She lives in Huntsville with her husband and two sons.

    Email Amy:

    Katelyn Sides serves as the Director of Communications for Downtown Huntsville Inc. She recently graduated Auburn University, spring 2014, with a degree in public relations and a minor in business. Katelyn has a background working with non profits as she previously worked for the United Way of Cullman County. She is a newcomer to Huntsville and looks forward to getting involved and meeting new people.

    Email Katelyn:

    Laura Howard serves as Director of Membership and Finance for Downtown Huntsville, Inc. She has extensive experience in marketing, selling, and business development.  Laura has spent the last nine years working in the pharmaceutical field where she lead a successful and rewarding career.  Laura is a graduate from the University of Alabama and resides here in Huntsville with her husband and two children.   

    Email Laura: