Downtown Huntsville, Inc. is responsible for the revitalization of Downtown Huntsville through unique events, interesting promotions, and dynamic new and redeveloped properties.

Mission Statement
Downtown Huntsville, Inc. is creating a vibrant, diverse and economically sustainable Downtown Huntsville.

Vision & Focus
Downtown Huntsville, Inc. is the champion for a vibrant and economically strong Downtown Huntsville. Its members represent all stakeholder groups, including Downtown property owners, business owners, tourist attractions, business organizations, advocacy groups, neighborhood associations and residents from throughout the city.

Downtown Huntsville, Inc. focuses on the following major initiatives:

•  Urban Environment – Master planning with the city a high-quality live, work, play urban environment, focused on opportunity sites and redevelopment projects
•  Downtown Commercial and Residential Development
•  Downtown Advocacy and Public Policy
•  Downotwn Marketing and Public Relations
•  Philanthropy & Membership

If you are interested in learning more about our innovative downtown, please email our President & Chief Executive Officer. His name is Chad Emerson. Chad has worked with over 30 different cities in the revitalization of their urban spaces, including a lead role most recently in the redevelopment of Montgomery as the Director of City Development. He has a law degree and has worked on development and redevelopment issues since the onset of his career.

In addition to Chad, we have a dynamic Board of Directors and Strategic Council. Both are filled with a diverse set of business, creative, and other thought leaders from throughout the Rocket City. There’s some serious intellectual and creative firepower in those two groups…

Want to learn more? Just reach out to us and we’ll get started. 
Thanks for your interest in Downtown Huntsville where we have Space To Innovate.


    Chad Emerson serves as the President & CEO for Downtown Huntsville, Inc. He previously served as Director of City Development for Montgomery, Alabama as well as a consultant to over 30 different cities on downtown and urban redevelopment strategies. He received his undergraduate degree from Lipscomb University and his law degree from the University of Tennessee. He, his wife, and five children live in Huntsville. 

    Email Chad:


    Ellery Miller serves as the Director of Communications & Special Events for Downtown Huntsville, Inc. She moved to Huntsville two years ago from Colorado Springs, where she attended Colorado College. Ellery has a background in Environmental Policy, as well as community engagement and writing. She worked for the Colorado Springs Office of Innovation and Sustainability and started her own editing business.  Ellery is big into the running, outdoor, and beer scenes in Huntsville.

    Email Ellery:



    Laura Howard serves as Director of Membership and Finance for Downtown Huntsville, Inc. She has extensive experience in marketing, selling, and business development. Laura has spent the last nine years working in the pharmaceutical field where she lead a successful and rewarding career. Laura is a graduate from The University of Alabama and resides here in Huntsville with her husband and two children.   

    Email Laura: