Downtown Huntsville, Inc. is responsible for the revitalization of Downtown Huntsville through unique events, interesting promotions, and dynamic new and redeveloped properties.

Mission Statement

Downtown Huntsville, Inc. is creating a vibrant, diverse and economically sustainable Downtown Huntsville.

Our Vision

Downtown Huntsville, Inc. is the champion for a vibrant and economically strong Downtown Huntsville. Its members represent all stakeholder groups, including Downtown property owners, business owners, tourist attractions, business organizations, advocacy groups, neighborhood associations and residents from throughout the city.

Our Focus

Downtown Huntsville, Inc. focuses on the following major initiatives:
– Urban Environment
Master planning with the city a high-quality live, work, play urban environment, focused on opportunity sites and redevelopment projects
– Downtown Commercial and Residential Development
– Downtown Advocacy and Public Policy
– Downtown Marketing and Public Relations
– Philanthropy & Membership



Interested in Learning More About our Innovative Downtown?

Please email our President & Chief Executive Officer, Chad Emerson. Chad has worked with over 30 different cities in the revitalization of their urban spaces, including a lead role most recently in the redevelopment of Montgomery as the Director of City Development. He has a law degree and has worked on development and redevelopment issues since the onset of his career.

In addition to Chad, we have a dynamic Board of Directors and Strategic Council. Both are filled with a diverse set of business, creative, and other thought leaders from throughout the Rocket City. There’s some serious intellectual and creative firepower in those two groups.


Thanks for your interest in Downtown Huntsville where we have Space To Innovate!



Chad Emerson


Chad serves as the President & CEO for Downtown Huntsville, Inc. He previously served as Director of City Development for Montgomery, Alabama as well as a consultant to over 30 different cities on downtown and urban redevelopment strategies. He received his undergraduate degree from Lipscomb University and his law degree from the University of Tennessee. He, his wife, and five children live in Huntsville.


Autumn Nelson


Autumn serves at the Special Projects Coordinator for Downtown Huntsville, Inc. Autumn moved to Huntsville in 2009 to attend The University of Alabama in Huntsville, where she received her BA in graphic design and marketing as well as an MBA. Since then, Huntsville has become her home. She loves the diversity and culture in the city, and the amazing food here is an added bonus!  


Hayley Bair Sanders


Hayley serves as the Communication Coordinator for Downtown Huntsville, Inc. Originally from Georgia, Hayley graduated from Georgia College and State University with a BA in Mass Communication, and a concentration in Strategic Communication. She loves spending time with friends and family, being active and exploring new places. She's fallen in love with Huntsville and all that it has to offer.


Karla Bolin


Karla serves as the Office Administrator for Downtown Huntsville, Inc. She ensures that the DHI Office runs smoothly and manages all Membership information. Karla is a graduate of Athens State University. She loves spending time with friends, watching college football and anything outdoors. Though she is not a native Huntsvillian, she has definitely made Huntsville her home. Her daughter, Victoria, is attending Troy University.