Downtown Huntsville has continued to see incredible growth in almost every development category. In some cases, the growth in demand has actually outpaced the growth in supply. This has created more demand than available supply—a better challenge than little demand and too much supply but a challenge, nevertheless.
This dynamic extends to the Downtown Huntsville hotel market. For several years, the Downtown market has consisted of the Embassy Suites, SpringHill Suites, and Homewood Suites at Twickenham Square. While these all offer great accommodations, their total of approximately 550 rooms barely met the growing demand of the Von Braun Center complex much less the fast-growing Downtown tourism market.
When the 120 room AC Hotel Huntsville Downtown opened this Spring it added stylish, new hotel rooms along with beautiful patio, dining, and meeting space overlooking Big Spring Park West. Even so, these new 100+ rooms did not begin to meet the overall unmet demand.
Fortunately, fantastic new hotel options are coming soon to Downtown Huntsville. These include everything from attractive select service spaces to unique boutique offerings. We’ve recapped below only the ones that have been officially announced meaning that you could still see others come to the Downtown market in addition to these.
Hilton’s Curio brand is one of its most curated boutique brands with exceedingly high standards required to be awarded the Curio designation. This is why the new Downtown Huntsville Curio now under construction on Jefferson Street is such an important project to the Rocket City Center. The new Curio brings a true, full-service boutique to the Downtown core—a hotel category that has been lacking since the historic Downtown hotels of yesteryear (think hotel names like Erskine and Yarbrough).
The roughly 100 room boutique will also feature a full-service restaurant on the active Jefferson Street corridor as well as meeting space and a dynamic rooftop venue overlooking the heart of Downtown Huntsville.
Marriott also offers a unique boutique brand known as the Autograph Collection. City Council recently approved a development agreement which will bring an Autograph hotel to Downtown Huntsville across from the Von Braun Center and overlooking Big Spring Park West. With plans for up to two restaurants as well as rooftop meeting and dining space, the new Autograph will complement Marriott’s new AC Hotel across the park by adding a new boutique option to the fast-growing Von Braun Center area.
In addition to the boutique offerings, two additional stylish select service hotels are slated to arrive in Downtown Huntsville over the next couple of years. The area’s first Hyatt House will open on Jefferson Street across from The Avenue bringing dining space and expanded public areas to the Downtown core that implement’s some of the key goals of the 2016 Downtown Huntsville Master Plan Update.
Meanwhile, the Downtown Huntsville Hampton Inn and Suites will begin construction across from the Von Braun Center’s new dining and entertainment addition at Monroe Street and Clinton Avenue. The project is planned to include potential ground floor retail space as part of the ongoing effort to enhance the pedestrian experience on this busy Downtown corner.